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8x8 Acquires Maven Lab, Upgrades APAC CX for IT Leaders - CMSWire

8x8 CPaaS January 07, 2026 medium impact

8x8 Expands APAC Customer Experience Capabilities through Maven Lab Acquisition 8x8, a communications platform as a service (CPaaS) provider, has acquired Maven Lab to enhance its customer experience (CX) offerings in the Asia-Pacific (APAC) region. The strategic acquisition aims to strengthen 8x8's capabilities for IT leaders by integrating Maven Lab's expertise in customer engagement technologies. This move signals 8x8's commitment to expanding its market presence and providing more sophisticated communication solutions for businesses operating in the APAC market.

Key Takeaways

  • arrow_right_alt 8x8 acquires Maven Lab to improve its customer experience capabilities in the APAC region
  • arrow_right_alt The acquisition targets IT leaders seeking advanced communication solutions
  • arrow_right_alt Strategic move demonstrates 8x8's commitment to regional market expansion