Braze Cloud Mode: Ecommerce Events Support

Twilio Enhances Braze Cloud Mode with New Ecommerce Event Tracking Capabilities Twilio has expanded its Braze Cloud Mode destination with two new actions supporting Ecommerce Recommended Events, providing a more comprehensive approach to tracking e-commerce interactions. The update introduces two specific event tracking options: Ecommerce Event (multi-product) and Ecommerce Event (single product). While the Braze Cloud Mode destination is already in General Availability (GA), these new ecommerce actions are currently labeled as beta. This enhancement aims to give businesses a more robust and structured method for monitoring customer purchase behaviors and interactions within the Braze platform.