arrow_back
Back to Articles
Configure Part of Audience to import audience conditions in Segment
Twilio
March 26, 2026
medium impact
Twilio Introduces New Audience Configuration in Segment Twilio has introduced a new feature in Segment that allows users to configure audience conditions by importing them from existing audiences. This feature enables the creation of more specific audience segments by including or excluding profiles based on their membership in other audiences. Users can choose between importing audience conditions, which copies the conditions from the referenced audience and generates a combined SQL query, or using audience membership traits, which references the original audience membership traits. This update aims to provide more flexibility and efficiency in audience management within Segment.
Key Takeaways
- arrow_right_alt Users can now import audience conditions from existing audiences to create more specific audience segments.
- arrow_right_alt Two configuration options are available: importing audience conditions or using audience membership traits.
- arrow_right_alt Importing audience conditions generates a combined SQL query and runs independently, eliminating the Profile Sync delay.
- arrow_right_alt Using audience membership traits references the original audience membership traits, which may take extra time to update if the audience needs to recompute.
- arrow_right_alt This feature aims to provide more flexibility and efficiency in audience management within Segment.