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Introducing Sinch Engage: MessageMedia’s new name and brand identity in the US & UK
Sinch
March 26, 2026
medium impact
Sinch Rebrands MessageMedia to Sinch Engage in US and UK Sinch has announced the rebranding of its acquired messaging platform, MessageMedia, to Sinch Engage in the US and UK. This move aims to create a more unified brand experience and enable faster innovation at a global scale. The rebranding will initially affect the MessageMedia website, which will be sunset on April 1 and redirected to a new page on the Sinch website. For now, MessageMedia customers in the US and UK will experience minimal disruption, as their accounts, app, and login details remain unchanged. Customers in Australia and New Zealand will not see any changes at this time, but updates will be provided in advance if and when the rebranding rolls out there.
Key Takeaways
- arrow_right_alt MessageMedia is rebranding to Sinch Engage in the US and UK.
- arrow_right_alt The MessageMedia website will sunset on April 1 and redirect to a new page on the Sinch website.
- arrow_right_alt For now, MessageMedia customers in the US and UK will experience minimal disruption.
- arrow_right_alt Customers in Australia and New Zealand will not see any changes at this time.
- arrow_right_alt Updates will be provided in advance if and when the rebranding rolls out in Australia and New Zealand.
Engage