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Create entity-based Linked Audiences in Segment
Twilio
March 26, 2026
medium impact
Twilio Introduces Entity-Based Linked Audiences in Segment Twilio has introduced a new feature in Segment that allows users to create entity-based Linked Audiences, specifically tailored to entities such as accounts, businesses, or households. This enhancement ensures that the audience builder dynamically adapts to the selected entity, aligning conditions, operators, and validations with user expectations. Users can now preview their Linked Audiences to see the count of audience members meeting the criteria and a sample of matching entities, facilitating more precise audience targeting and engagement. This update aims to improve the accuracy and relevance of audience targeting in Segment.
Key Takeaways
- arrow_right_alt Users can now create entity-based Linked Audiences in Segment.
- arrow_right_alt The audience builder dynamically adapts to the selected entity.
- arrow_right_alt Previews show the count of audience members and a sample of matching entities.
- arrow_right_alt Enhances the accuracy and relevance of audience targeting.
- arrow_right_alt Facilitates more precise audience targeting and engagement.