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Airtel, Google join forces to tackle RCS spam in India with network-level filtering - Storyboard18
CPaaS Industry
March 02, 2026
medium impact
Airtel and Google Collaborate to Combat RCS Spam in India Using Advanced Network Filtering Airtel, a major Indian telecommunications provider, has partnered with Google to develop an innovative network-level solution for filtering Rich Communication Services (RCS) spam in India. The collaboration aims to address the growing problem of unwanted messages and improve the overall messaging experience for users. By implementing advanced filtering techniques at the network infrastructure level, the partnership seeks to reduce spam, enhance message security, and increase user trust in RCS communication platforms.
Key Takeaways
- arrow_right_alt Airtel and Google are implementing network-level RCS spam filtering in India
- arrow_right_alt The collaboration targets improving messaging security and user experience
- arrow_right_alt Advanced filtering techniques will be deployed directly at the network infrastructure level