Articles

Oct 13 2025

Account-based marketing with Marketo Engage: ABM at enterprise scale - Adobe for Business

• arrow_right_alt Marketo Engage offers enterprise-scale ABM capabilities for targeted marketing strategies
• arrow_right_alt Platform provides advanced analytics and personalization tools for account-focused campaigns
• arrow_right_alt Enables businesses to create more precise and efficient marketing approaches

Adobe Experience Cloud medium impact

Oct 13 2025

RCS challenges SMS dominance in business messaging - Retail Asia

• arrow_right_alt RCS offers enhanced features like multimedia content and interactive elements.
• arrow_right_alt RCS is gaining traction in the retail sector for better customer engagement.
• arrow_right_alt RCS provides improved security compared to traditional SMS.

CPaaS Industry high impact

Oct 12 2025

Could Braze's (BRZE) AI-Powered Push Signal a Shift in Its Competitive Position? - Yahoo Finance

• arrow_right_alt Braze is introducing AI-powered push notification capabilities to enhance customer engagement
• arrow_right_alt The AI integration could potentially improve personalization and targeting for marketing communications
• arrow_right_alt This strategic move may help Braze differentiate itself in the competitive customer engagement platform market

Braze medium impact

Oct 10 2025

Set up custom domains in Amazon Connect hosted with M365 Exchange Online or Google Workspace

• arrow_right_alt Enables routing of existing custom domain emails through Amazon Connect
• arrow_right_alt Preserves existing email infrastructure while adding advanced contact center capabilities
• arrow_right_alt Supports integration with Microsoft 365 and Google Workspace email systems

Amazon SES / EUM medium impact Amazon Connect Amazon Simple Email Service (SES) Technical How-to

Oct 10 2025

How CPaaS is driving workflow automation – UC Roundtable - UC Today

• arrow_right_alt CPaaS platforms are enabling seamless integration of communication tools into enterprise workflows
• arrow_right_alt Real-time communication APIs are becoming critical for business process optimization
• arrow_right_alt Workflow automation is shifting from standalone tools to integrated communication solutions

CPaaS Industry high impact

Oct 09 2025

Airship Launches RCS Messaging to Power the Next Generation of Trusted Cross-Channel Customer Experiences - Business Wire

• arrow_right_alt RCS messaging offers enhanced features like read receipts, typing indicators, and rich media support
• arrow_right_alt The launch represents Airship's strategic move to improve cross-channel customer communication technologies
• arrow_right_alt RCS provides a more interactive and secure messaging experience compared to traditional SMS

CPaaS Industry medium impact

Oct 08 2025

Singtel and Google to deliver RCS to Singapore - capacityglobal.com

• arrow_right_alt Singtel and Google partner to deliver RCS to Singapore
• arrow_right_alt Enhances mobile messaging with advanced features
• arrow_right_alt Positions Singapore as a leader in modern messaging technologies

CPaaS Industry high impact

Oct 08 2025

e& launches CPaaS service - capacityglobal.com

• arrow_right_alt e& has entered the CPaaS market with a new communication platform service
• arrow_right_alt The launch aims to provide businesses with integrated digital communication solutions
• arrow_right_alt This move represents a strategic expansion for the telecommunications company

CPaaS Industry medium impact

Oct 08 2025

Globe Teleservices Signs A2P Firewall Partnership with Cellcard Cambodia - TheWire.in

• arrow_right_alt Partnership focuses on implementing advanced A2P messaging firewall solutions
• arrow_right_alt Aims to reduce unauthorized SMS traffic and improve messaging security
• arrow_right_alt Represents a strategic move to protect telecommunications infrastructure in Cambodia

CPaaS Industry medium impact

Oct 08 2025

Proximus Global launches Konera API platform - Mobile Europe

• arrow_right_alt Proximus Global introduces Konera, a new API platform for communication services
• arrow_right_alt The platform aims to provide enhanced API integration capabilities for businesses
• arrow_right_alt Launch represents Proximus Global's strategic move in the CPaaS market

Telesign medium impact

Oct 08 2025

Klaviyo’s SWOT analysis: AI push and pricing shift shape stock outlook - Investing.com

• arrow_right_alt Klaviyo is strategically implementing AI technologies to enhance its marketing platform
• arrow_right_alt The company is adjusting its pricing strategy to improve market competitiveness
• arrow_right_alt AI and pricing shifts are expected to positively influence Klaviyo's stock performance

Klaviyo medium impact

Oct 08 2025

Attentive® Introduces Smarter, Simpler Features for Brands to Engage Customers - Business Wire

• arrow_right_alt New features are designed to make customer engagement more straightforward and intelligent
• arrow_right_alt Attentive is targeting brands looking to simplify their marketing communication strategies
• arrow_right_alt The update represents an evolution in the platform's approach to customer messaging

Attentive medium impact

Oct 08 2025

Adobe Campaign review: Advanced multichannel marketing built for growing teams and complex strategies - Softonic

• arrow_right_alt Suitable for growing teams and complex marketing strategies
• arrow_right_alt Robust features and user-friendly interface
• arrow_right_alt Integration with other Adobe products

Adobe Experience Cloud medium impact

Oct 07 2025

Proximus Global Unveils Konera, its Network API Platform for Seamless Connectivity, at Global Fintech Fest 2025 - Business Wire

• arrow_right_alt Proximus Global introduces Konera, a new Network API platform for seamless connectivity.
• arrow_right_alt Konera aims to enhance communication services by integrating various network capabilities.
• arrow_right_alt The platform is designed to streamline connectivity processes and improve efficiency.

Telesign high impact

Oct 07 2025

Tata Communications launches agentic AI-led voice solution for BFSI customers - ET Telecom

• arrow_right_alt AI-powered voice solution targets the BFSI sector's communication needs
• arrow_right_alt Aims to enhance customer interaction and service delivery through intelligent technologies
• arrow_right_alt Represents a strategic move in applying generative AI to enterprise communication solutions

Kaleyra / Tata Comms medium impact

Oct 06 2025

Ooredoo Kuwait and Infobip Introduce Agentic AI Platform to Transform Customer Engagement - TechAfrica News

• arrow_right_alt Ooredoo Kuwait teams up with Infobip to deploy an innovative agentic AI platform
• arrow_right_alt The new platform focuses on transforming customer engagement through advanced AI capabilities
• arrow_right_alt Partnership aims to improve customer interaction and support technologies

CPaaS Industry medium impact

Oct 06 2025

SAP Engagement Cloud Unites AI, Data, and CX in a Single Platform - The AI Economy | Ken Yeung

• arrow_right_alt SAP's new platform combines AI, data, and customer experience technologies into a unified solution
• arrow_right_alt The Engagement Cloud aims to simplify and enhance customer interaction management for businesses
• arrow_right_alt Advanced AI capabilities are integrated to provide more intelligent customer engagement strategies

Salesforce Marketing Cloud medium impact

Oct 06 2025

Beyond apps and algorithms: The enduring relevance of SMS in real-time messaging era - itweb.co.za

• arrow_right_alt SMS remains a critical tool for businesses and individuals due to its reliability and widespread adoption.
• arrow_right_alt High open rates and the lack of need for an internet connection are key advantages of SMS.
• arrow_right_alt Integration of SMS with other communication methods enhances overall communication strategies.

CPaaS Industry medium impact

Oct 03 2025

Top MarTech News From the Week of October 3rd: Updates from Salesforce, Braze, Sprinklr, and More - solutionsreview.com

• arrow_right_alt Braze was highlighted in a weekly MarTech news compilation
• arrow_right_alt The update suggests ongoing innovation in the marketing technology sector
• arrow_right_alt Multiple major providers were featured in the roundup, including Salesforce and Sprinklr

Braze medium impact

Oct 03 2025

Microsoft Teams Contact Center Integration: Connect vs Extend vs Unify - UC Today

• arrow_right_alt Azure Communication Services introduces three integration options for Microsoft Teams Contact Center: Connect, Extend, and Unify.
• arrow_right_alt Connect option integrates existing contact center solutions with Microsoft Teams.
• arrow_right_alt Extend option adds Microsoft Teams capabilities to existing contact center.

Azure Communication Services high impact