Articles

Mar 02 2026

Airtel and Google partner for secure RCS messaging in India - FoneArena.com

• arrow_right_alt Airtel and Google are joining forces to implement RCS messaging in India
• arrow_right_alt The partnership aims to provide more secure and feature-rich mobile messaging
• arrow_right_alt RCS technology offers enhanced communication capabilities beyond traditional SMS

CPaaS Industry high impact

Mar 02 2026

8x8's Fraud Shield: Could This Be the Leading Force in a Declining SMS Fraud Industry? - Bitget

• arrow_right_alt 8x8 introduces Fraud Shield as a comprehensive solution to combat SMS fraud
• arrow_right_alt The new tool aims to provide enhanced security for communication platforms
• arrow_right_alt Fraud prevention becomes a critical focus for CPaaS providers in the current market landscape

8x8 CPaaS medium impact

Mar 02 2026

Klaviyo (KVYO) to Benefit From Persistent Scaling of Autonomous Engagement Solutions - Bitget

• arrow_right_alt Klaviyo is targeting growth through advanced autonomous engagement solutions
• arrow_right_alt The platform focuses on scalable marketing technologies for businesses
• arrow_right_alt Autonomous marketing tools are becoming increasingly important for digital marketing strategies

Klaviyo medium impact

Mar 02 2026

Airtel, Google join forces to tackle RCS spam in India with network-level filtering - Storyboard18

• arrow_right_alt Airtel and Google are implementing network-level RCS spam filtering in India
• arrow_right_alt The collaboration targets improving messaging security and user experience
• arrow_right_alt Advanced filtering techniques will be deployed directly at the network infrastructure level

CPaaS Industry medium impact

Mar 02 2026

8x8 Recognized at Asian Telecom Awards 2026 for Advancing Real-Time SMS Fraud Protection - Yahoo Finance

• arrow_right_alt 8x8 received recognition for innovative real-time SMS fraud protection technology
• arrow_right_alt The award underscores the company's leadership in telecommunications security
• arrow_right_alt The solution aims to protect businesses and consumers from SMS-based fraud threats

8x8 CPaaS medium impact

Mar 02 2026

This SMS shield flagged over 85% of scam texts in early 8x8 trials - Stock Titan

• arrow_right_alt 8x8's SMS shield flagged over 85% of scam texts in early trials.
• arrow_right_alt This development enhances user security and trust in digital messaging.
• arrow_right_alt The shield's high detection rate suggests a significant advancement in combating scam texts.

8x8 CPaaS high impact

Mar 02 2026

13 email marketing KPIs to watch closely in 2026

• arrow_right_alt Identifies 13 specific email marketing KPIs crucial for measuring campaign success
• arrow_right_alt Offers strategic guidance for interpreting and leveraging email performance metrics
• arrow_right_alt Helps marketers make informed decisions to improve email marketing outcomes

Twilio medium impact Industry Insights

Mar 01 2026

Google looks to tackle longstanding RCS spam in India — but not alone - TechCrunch

• arrow_right_alt Google is addressing RCS spam in India through a collaborative strategy
• arrow_right_alt The initiative focuses on improving messaging quality and user experience
• arrow_right_alt Collaboration with local telecom providers is key to the spam mitigation effort

CPaaS Industry medium impact

Mar 01 2026

AI Email Marketing: Tools, Benefits & Best Practices in 2026

• arrow_right_alt AI email marketing uses machine learning to personalize campaigns and optimize send times.
• arrow_right_alt The article provides a complete guide to the latest AI tools for email marketing.
• arrow_right_alt Highlights the benefits of AI in boosting conversions and enhancing marketing strategies.

Twilio high impact Industry Insights

Feb 27 2026

Singtel to introduce RCS messaging support for iPhone users - Communications Today

• arrow_right_alt Singtel is implementing RCS messaging support specifically for iPhone users
• arrow_right_alt The move aims to provide more advanced messaging features beyond traditional SMS
• arrow_right_alt RCS technology enables richer communication experiences with enhanced multimedia capabilities

CPaaS Industry medium impact

Feb 27 2026

Mobile marketing with RCS: What you need to know - MarTech

• arrow_right_alt RCS offers advanced messaging capabilities beyond traditional SMS
• arrow_right_alt Brands can create more interactive and visually rich mobile marketing campaigns
• arrow_right_alt Enhanced features include rich media, interactive buttons, and improved tracking

Attentive medium impact

Feb 27 2026

AI is moving faster than customer trust - MarTech

• arrow_right_alt AI implementation is progressing faster than customer acceptance in marketing technologies
• arrow_right_alt Companies need to prioritize transparency to build trust in AI-driven customer interactions
• arrow_right_alt The trust gap represents a significant challenge for customer engagement platforms

Braze medium impact

Feb 27 2026

Change to Google Messages brings a unified look to the app - PhoneArena

• arrow_right_alt Google Messages is receiving a design update to improve visual consistency
• arrow_right_alt The update aims to create a more unified look across different conversation types
• arrow_right_alt Changes reflect Google's ongoing efforts to enhance user experience in messaging platforms

CPaaS Industry low impact

Feb 27 2026

Verify Events: Message Status Event Types Pilot

• arrow_right_alt Supports five distinct message status events: DELIVERED, UNDELIVERED, SENT, READ, and FAILED
• arrow_right_alt Enables real-time tracking of verification message lifecycle
• arrow_right_alt Provides developers with more comprehensive messaging insights

Twilio medium impact

Feb 27 2026

Build a Twilio + Zoho CRM Voice Integration

• arrow_right_alt Developers can learn to automatically log voice calls in Zoho CRM
• arrow_right_alt The tutorial covers capturing both audio recordings and call transcriptions
• arrow_right_alt Integration helps businesses maintain more comprehensive communication records

Twilio medium impact Developer Insights

Feb 26 2026

Gupshup Emphasizes RCS Business Messaging to Drive Richer Customer Engagement - TipRanks

• arrow_right_alt Gupshup is prioritizing RCS messaging to offer more advanced business communication tools
• arrow_right_alt RCS technology enables richer, more interactive messaging experiences beyond traditional SMS
• arrow_right_alt The strategy aims to improve customer engagement through enhanced communication capabilities

Gupshup medium impact

Feb 26 2026

Gupshup Promotes RCS Business Messaging to Enhance Customer Engagement - TipRanks

• arrow_right_alt Gupshup is promoting RCS as a next-generation messaging platform for businesses
• arrow_right_alt RCS technology enables more interactive and multimedia-rich communication experiences
• arrow_right_alt The strategy targets enhanced customer engagement through advanced messaging capabilities

Gupshup medium impact

Feb 26 2026

Xbox App Floods Users With Dummy Test Message Alerts, Microsoft Apologises for Braze Notification Glitch - LatestLY

• arrow_right_alt Microsoft apologizes for Xbox app notification glitch caused by Braze.
• arrow_right_alt Dummy test messages were mistakenly sent to all users.
• arrow_right_alt Incident highlights the importance of robust testing in CPaaS systems.

Braze medium impact

Feb 26 2026

Xbox App Sends Test Alerts in Error, Accounts Safe - findarticles.com

• arrow_right_alt Test alerts were sent to Xbox app users by mistake
• arrow_right_alt Microsoft confirmed no security breach occurred
• arrow_right_alt The incident involved unintended notification distribution

Braze low impact

Feb 26 2026

Singtel enables RCS messaging for iPhone users - Telecompaper

• arrow_right_alt Singtel extends RCS messaging support to iPhone users
• arrow_right_alt RCS technology provides enhanced messaging features beyond traditional SMS
• arrow_right_alt The move improves communication capabilities for Singtel's iPhone customer base

CPaaS Industry medium impact